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In App Purchases

In app purchases

It’s no secret that I’m not a fan of in app purchases (IAPs).  People have had issues with them not transferring to new phones, upgrades, replacements, and secondary (usually work) phones.  I much prefer to buy a separate unlock key/app.  This way you know it’s tied in to your Google account and not something like your IMEI (the handsets serial number) which will almost certainly change over time.

I saw something last night which both shocked and appalled me.  A game by Disney with a medium rating showed IAPs ranging from £3.08 to £61.63!  That’s around US$98!  This is something that my seven year old son would positively love to play but if I told him it would cost him over £60 to buy part of the game, and unless he paid it he wouldn’t be able to play that part or buy something he’d need, even he would say it didn’t matter.

Only recently, Amazon was sued by the USA’s regulators over child IAPs.  The European Commission and the EU regulatory body asked Google to stop calling apps containing IAPs free by the end of September.  Apple say they promise to tackle it, but offered no date by which they must do this.

After looking at Google Play and Apple itunes it’s interesting that while the Play store charges £61, Apple’s iTunes charges nearly £70! (US$111.10)

We all know that Disney has faced hard times.  Their reputation diminished hugely, which possibly influenced them to buy Pixar.  They simply haven’t kept up with modern times.  Their merchandising may have no shame, but this is disgraceful.  It’s disgusting and looks thoroughly extortionate.

At £60 to £70 this is the most expensive IAP I’ve ever seen.  Considering Disney is associated with young children I can’t see how they could possibly think their demographic could afford to pay it.

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